Use Your Voice

In 2017, a snap election was called in the UK. Driven by the lack of engagement many young people had around politics, ThinkNation (founded by Lizzie Hodgson) joined forces with Use Your Voice to encourage thousands of young people to register to vote through creative means. The challenge? They had just over four weeks until the registration deadline...

Launch site

The Story

As well as COO of Studio BE, Lizzie is the founder of ThinkNation - an innovative youth-focused organisation. Their collaboration with filmmaker and journalist Billie JD Porter’s Use Your Voice platform set out to encourage young people in the UK to register to vote in the 2017 UK elections. By using film, events, discussions, and influencers, the short campaign resulted in a massive 100m+ engagements on social and #useyourvoice trended on Twitter. Crucially, 218k young people registered during the 72-hour period of the campaign, contributing to approximately 54% of all 18-24-year-olds casting a vote on June 8, 2017.